Books Are Our Passion Campaign

Date
December 2012 & April 2013

Client
University Book Store

Skills
Art Direction, Design, & Photography

Collaborators
Matthew Simmons, copywriter / Tim Prioste, video & editing

University Book Store wanted to create a campaign that would highlight the passion and expertise of it’s booksellers as well as promote the benefits of connecting with others over a love of reading in a brick and mortar store versus shopping online. Print and digital advertising, social media, direct mail, and store signage featured portraits of actual employees and their favorite books. A behind the scenes video interviewing each bookseller was produced as well as second round of portraits and an additional video in order to carry the campaign throughout the entire year.